26 October 2011

One of the UK’s fastest growing solar energy companies, Pv Solar Solutions Ltd, is set to sponsor S4C’s innovative weather service.

Pv Solar Solutions Ltd’s sponsorship of S4C’s on-screen Tywydd weather service and the ground-breaking weather app will go on air from Thursday, 27 October with a colourful on-screen and on-line animation sting. The sponsorship is set to run initially for a period of 12 months.

Produced by Tinopolis in association with Weather Central, the Channel’s Tywydd weather service is regarded as one of the most innovative on UK television and on-line.

S4C’s daily weather bulletins, presented by Mari Grug, Chris Jones and Erin Roberts from the company’s Llanelli studios, are complemented by the Tywydd on-line service at s4c.co.uk/weather and the S4C weather app for the iPhone.

It is the only UK weather service to provide 1km forecasting, giving viewers the most detailed local forecasts possible.

Pv Solar Solutions Ltd only began trading a year ago, providing cost-efficient solar energy and investment solutions to homeowners and commercial installers throughout the United Kingdom.

The company has expanded rapidly and now employs some 90 people in a 16,000 sq foot office and warehouse space in Cardiff Bay.

Martyn Ware, the company’s sales and marketing director said: "We are very happy to be sponsoring the weather service on S4C. Our aim is to inform Welsh citizens of the benefits of solar energy and help make a greener Wales.”

S4C Chief Executive Arwel Ellis Owen added: “We are extremely proud of our innovative weather service which is warmly appreciated by viewers, on-line and iPhone users. We are glad to welcome a forward-looking, innovative solar energy company to sponsor this ground-breaking service.”

The sponsorship agreement was negotiated by Val Harmer, Commercial Sponsorship Manager for Optimal Media Sales who handles media sales on behalf of S4C.

Val Harmer said: "We are delighted to enter into this partnership with Pv Solar Ltd’s sponsorship of S4C’s Tywydd weather bulletins. The strength of any sponsorship is the affinity between the brand and the programme and this is a particularly good match.”

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