The viewing figures for video content that S4C makes available via social media sites have doubled from over a million to over two million in three months.
Last September S4C digital content was watched over a million times for the first time ever - then in December 2016 it was viewed over two million times.
Since implementing new working practises with S4C's social media in October 2015 the number of views for video content on Twitter, Facebook and YouTube has gradually been increasing.
After reaching 737,200 in August 2016, the number of times that video content has been viewed in September 2016 passed the million mark and in December was viewed 2,235,543 times.
Gwyn Williams, S4C Director of Communication said; "This astounding increase shows that our strategy of targeting viewers on these platforms is working and obviously people like browsing and viewing a wide variety of material.
"Over the year we've had numerous items that have proved very popular but during December the single most popular item was a traditional carol sung by Sorela called “Ar gyfer heddiw’r bore”. The one that has broken every record is the Wales football team's message of thanks to the nation after the UEFA Euro 2016 championship last summer, which has been viewed over 180,000 times."
