Virgin Media TV customers can now enjoy S4C programmes in stunning high definition, just in time for the 6 Nations Rugby Championships.

As part of a renewed partnership between S4C and Virgin Media, Virgin's TV customers can now tune in to S4C's huge range of content, and view S4C programmes in excellent HD quality.

S4C is a publisher–broadcaster that commissions 1,700 hours of original content each year from the independent production sector. S4C's aim is to deliver high quality content and media services in the Welsh language that provide entertainment, information and inspiration, and that reach the widest possible audience across a range of contemporary platforms. Within one television channel, from six o'clock every morning until late at night, seven days a week. S4C provides a comprehensive service of Welsh language content across a wide range of genres for all sections of the community.

Virgin Media offers four multi award-winning services across the UK and Ireland: broadband, TV, mobile phone and landline. Virgin's TV service brings live TV, thousands of hours of on-demand programming and the best apps and games to customers through a set-top box, as well as on-the-go through tablets and smartphones.

Owen Evans, S4C Chief Executive said: "We are delighted to announce this brand-new partnership with Virgin Media just in time for the launch of the 6 Nations Rugby Championships. This partnership will allow S4C to widen its audiences on a range of different platforms, and we look forward to working with Virgin Media."

David Bouchier, Chief Digital Entertainment Officer at Virgin Media said: "Our renewed partnership with S4C is part of our ongoing commitment to give our customers the very best viewing experience. We're thrilled to be offering the S4C channel in wonderful HD so our customers can enjoy great content in excellent quality."

S4C HD is available on Virgin Media on channel 166.