Comedy is not dead, it is as alive as ever in the Welsh language, according to S4C's Entertainment Content Commissioner Elen Rhys, and S4C's launch of a brand-new online comedy platform proves it.
S4C this week (11 June) will launch its online comedy platform, S4C Comedi. The platform hosts its own Facebook and YouTube pages, earning the title of the only online Welsh language comedy platform.
With brand-new original short-form content scheduled, the platform offers the chance for new up-and-coming and more experienced talents to showcase their work in an array of ways, from stand-up and satire to sketches and mini sitcoms - with even a musical number in the pipeline - all commissioned specially by S4C for S4C Comedi.
Elen Rhys, S4C's Entertainment Content Commissioner said: "This is an exciting time for S4C and Welsh comedy, especially so recently after receiving two nominations for comedy at the Celtic Media Festival.
"Comedy is certainly not dead, it is very much alive in the Welsh language, and S4C Comedi is a testament to S4C's dedication to promote and develop Welsh talents within the genre.
"When we originally called out for comedy content, the commissioning team were flooded with quality pitches, and we are very excited to highlight some of these amazing works on S4C Comedi."
Amongst the commissioned content are Pwnc Pum Munud, a compilation of stand-up content gathered from comedy nights held across Wales, featuring new and experienced talents. Also, Bip which stars Carys Eleri, and Diawl o Ddêt, featuring comedian Esyllt Sears.
Esyllt Sears said: "The Welsh language stand-up scene, and comedy in general, is currently at an exciting time, with an increase in job opportunities available for new up-and-coming comedians and established entertainers.
"But for comedy in any language to mature and flourish, it's all-important for scriptwriters, performers, and directors to get the chance to experiment and develop ideas. I'm hopeful that the new platform will offer this chance."
The launch of S4C Comedi is an addition to S4C's rich online portfolio, joining S4C Dysgu Cymraeg, S4C Chwaraeon, Cyw and most popular, Hansh, S4C's social-first platform for younger audiences, which drew in close to 7 million views across social platforms in the past year.
Rhodri ap Dyfrig, S4C's Online Content Commissioner said: "With more and more time spent on non-linear viewing, S4C is committed to growing and developing its online content. We're excited to launch this new platform and directly deliver comedy to our digital audiences, providing a space for Welsh talent to develop."
Hand in hand with the launch of S4C Comedi, also this week, Elis James' comedy show, Nabod y Teip, begins on S4C, which features the acclaimed comedian delving deep into S4C's archive to discover the different 'types' of Welsh people who roam the country.
The Radio 5Live presenter, Elis James, said: "I'm very much looking forward to S4C Comedi. Now, no one has an excuse to not watch my comedy at any time of day!"
