11 January 2021

As part of S4C's new strategy to put viewers at the heart of their services, S4C has launched a new questionnaire to gather public opinion on the channel.

There is a chance to win a 50" HD TV and Amazon Firestick by completing a short twelve question questionnaire.

You will need to complete the questionnaire before 31 January by following this link www.s4c.cymru/yourview or contact our viewers hotline on Gwifren@s4c.cymru or 0370 6004141.

As well as a questionnaire, S4C has commissioned Strategic Research and Insight to gather the views of the public and ask a range of viewers, and non-viewers of S4C, their views on the channel.

What are they like, what are they not? What else should S4C be doing, what shouldn't the channel be doing?

The opinion gathering will take the form of a variety of virtual discussion groups across Zoom, so views can be voiced without leaving the house. More information here: https://wh1.snapsurveys.com/s.asp?k=160815400243

S4C will use the information to submit evidence to the UK Government's Digital, Culture, Media and Sport Department as part of the discussion over S4C's financial settlement from April 2022 onwards.

In addition, the channel will use the information to develop S4C's services and commissions over the next 5 years.

Owen Evans, S4C's Chief Executive, said: "In order to get to know our audience and better understand their viewing patterns, we have to make talking to our viewers and listening to their views, one of our top priorities.

"I'm really interested in understanding why one wouldn't want to watch S4C and what kind of content we need to create in order to attract new audiences.

"This important work will inform our future strategy and inspire us to design our programs to target and attract new viewers."