14 October 2021

S4C is pleased to announce that Bangor University is sponsoring some of the channel's most popular drama series this Autumn.

The University will sponsor three plays – Craith, a hit dark, crime drama series, as well as two of the channel's popular soap operas, Rownd a Rownd and Pobol y Cwm.

Craith is one of S4C's biggest Autumn series and the third series of the popular crime drama is sure to keep viewers on the edge of their seats.

With big names in the cast such as Sian Reese Williams and Sion Alun Davies, the series is again set in the mountains and slate background of Snowdonia.

Rownd a Rownd is also one of the iconic soap operas in North Wales that continues to hold ground as one of the channel's most popular programmes as well as S4C's longest running soap Pobol y Cwm.

Alex Hardie, Head of Brand at Bangor University, said:

"We are thrilled to support quality drama on S4C. We believe Craith, Pobol y Cwm and Rownd a Rownd goes head-to-head with some of the finest television storytelling in the world.

"It's with great pride we support the creative arts by bringing exceptional programming, created in Wales, to the small screen."

Amanda Rees, Creative Director of S4C Content, said:

"We are extremely grateful to Bangor University for sponsoring autumn drama on S4C. We are delighted that our dramas are a hit with our viewers and succeeded in attracting wide audiences.

"It's great to have the University on board in supporting our high quality content."