20 December 2021

S4C Clic has succeeded in bringing 250,000 registrations to its on-demand service.

S4C Clic is the place to watch S4C's programmes on demand and since developing its subscription model in May 2019, the service has considerably enhanced its provision.

In addition to streaming new and classic drama series, S4C Clic now offers exclusive live sport, including rugby from the Indigo Group Premiership and Welsh Schools and Colleges League, as well as dedicated content for children, young people and Welsh learners.

The registration system has also enabled the channel to communicate directly with viewers, and as a result, come to better understand the audience's needs and provide a more comprehensive service.

Following the news that a quarter of a million users have now registered to use the service in just over eighteen months, Owen Evans, S4C Chief Executive, said:

"This is fantastic news. We have worked hard to enhance what S4C Clic has to offer as more and more people use the service to view our content.

"Developing S4C's digital presence has been a big strategic priority for us over the last few years and S4C Clic's huge growth has allowed us to get to know our audiences even better, and tailor our content with them in mind.

"I'm very proud that we have managed to hit this special milestone and I hope that the Clic brand will continue to develop long into the future."