6 March 2022

S4C has announced that February was the best month ever for all the channel's YouTube channels with a 35% year-on-year increase.

S4C's main social media accounts across Facebook, Twitter and YouTube also hit record-breaking viewing hours with a 42% year-on-year increase.

Driving the rise on YouTube were Cymru o'r Awyr (Wales from the Sky), a magical tour of Welsh shores, popular videos Yn y Garej (In the Garage) with Howard on the Ralio channel, Indigo Group Premiership rugby matches and Caru Canu (Love to Sing) videos on children's Cyw channel.

Sian Doyle, S4C's Chief Executive, said:

"S4C has recently invested in our social media department and I am extremely pleased to see this progress.

"As we put our audiences at the heart of the channel and move on a digital journey we want to respond to the needs of our viewers and publish content on platforms of their choice.

"We aim to ensure that our viewers can watch our content on whatever platform they want whenever convenient to them and the focus of our work will ensure that we are more visible than ever across all media and platforms.

"I am delighted that our content appeals to our viewers and congratulate the whole team on hitting record breaking figures. "