28 September 2022

S4C has today confirmed a creative refresh for its commissioning team.

Under the leadership of recently appointed, Chief Content Officer, Llinos Griffin-Williams, a number of key changes to existing roles have been confirmed in a creative shakeup, with an additional three new roles being created.

The Young Audiences Commissioner 16-24 is a new post that will be filled by Guto Rhun, previously S4C's Assistant Commissioner – Online Content.

This position has been created to supersize and capitalize on a younger audience for the Channel, by bolstering a future portfolio of content for 16-24s. In addition, another new position, Head of Unscripted, is being created and is in the process of being recruited for.

This new senior role will focus on developing the Channel's co-productions, premium series and developing the international slate of content.

As the Channel focuses on a Digital First Content Strategy a new Digital Content Transformation Lead role has been given to Rhodri ap Dyfrig who will lead on Innovation, Digital Content and Special Projects.

Griffin-Williams has also confirmed a re-fresh within her current commissioning team. The changes are as follows:

Gwenllian Gravelle, previously S4C's Drama Commissioner, will now take up the position of Head of Scripted with a supporting role of Scripted Commissioning Executive also being recruited.

Llinos Wynne, previously S4C's Factual Commissioner now takes the role as Head of Docs and Specialist Factual

Sue Butler as our Head of Sports will focus on Live Sports, Highlights and Sports Rights a key priority for S4C.

Sioned Geraint, as Education and Children's Commissioner will lead on our children's strategy and our education provision.

Elen Rhys becomes Head of Entertainment and Fact Ent building on our excellent reputation.

Chief Content Officer, Llinos Griffin-Williams said: "I am delighted to announce these new appointments as well as these changes within my existing team.

"My goal for these roles and for S4C's wider commissioning strategy, is to make us a digital first broadcaster and a truly, a cross-platform channel with an international focus and an appetite for exciting co-productions and innovative partnerships."