More from Albert here: wearealbert.org
The CDN's (Creative Diversity Network) Diamond initiative is an industry-wide monitoring system that collects diversity data from people who are making new UK-originated content across 30 channels for the five main broadcasters – BBC, ITV, Channel 4, C5, Viacom, CBS and Sky.
S4C recently joined the five broadcasters and is currently rolling out Diamond across all its linear programming (this went live January 2024). Content suppliers should see requests via their Silvermouse account for data to be supplied.
S4C contact: amrywiaeth@s4c.cymru or mb@s4c.cymru